01 — Catch a thought
Start anywhere.
What did you learn this week that someone else might need to hear?
rough ideawriting
For people building a personal brand on Threads
They'll know what
to come to you for.
Decide what you want to be known for. Post about it in your own words, on a rhythm you can keep, and watch the right people start to follow. An editor is there when you want a second opinion.
Founding list · First 10 posts free · Invitations by email
- Official Threads API
- Data stored in the EU
- Works in your language
02 — Write the post
The writing deskInteractive example
Your draft
A note on building in public
I think one of the biggest things I've learned is that sharing unfinished work can be really useful.
Last week, I shared a rough sketch with three people. One question changed what I built next.
What are you keeping to yourself until it's “ready”?
A note from your editor
Lead with what you learned. The concrete example is strong — keep it.
Sharing unfinished work taught me more than polishing it alone.
You choose what changes.
03 — Find your rhythm
Same time, every day.
- Mon19
- Tue20
- Wed21
- Thu22
- Fri23
Today's post · Wednesday, 10:00
Small steps. A name people remember.
From a passing thought
to a daily habit.
Ideas, drafts, a schedule and your numbers in one place. An editor on hand when you want a second opinion.
01
Keep a rhythm you can hold
Pick the days and times you post. Write a single post or a whole thread, preview it, and drop it into the next free slot. The studio publishes on time.
Your schedule, in your time zone
02
See your audience grow
Follow your followers over time. Compare views, likes and replies post by post and see what people respond to, with clear dates for each update.
Insights from your Threads account
03
Never start from a blank page
Save a half-formed thought and come back when you're ready. Ask the editor for a second opinion before you publish. Every change is yours to accept or reject.
Ideas → Drafts → Editor
Inside the studio
What a week looks like in here.
Today. One next step, the question of the day, and the week at a glance. 
Week in review. Every Monday: what went out, what pulled ahead, one next step. 
The editor. Review, tighten, one edit at a time. Your words stay yours.
Who it's for
Anyone with something to be known for.
No audience needed to start. One line about what you do for whom, and a rhythm you can keep.
The bookkeeper
Wants to be known for
taxes for freelancers, explained without the jargon
The yoga teacher
Wants to be known for
getting desk workers to actually stretch
The founder
Wants to be known for
building a two-person agency in public
The parent with a side business
Wants to be known for
a weeknight sourdough that beginners can bake
One plan
Your voice, every day.
That's how they'll know you.
Everything in one plan. Your first 10 posts are free, no card. The first 100 subscriptions keep the founding price for as long as they stay.
$29a month, or $290 a year
Founding members: $19 a month for life · first 100 subscriptions
- One Threads account
- Ideas, drafts, a plan, scheduling and analytics
- An editor on call, 20 reviews a day
- First 10 posts free, no card
Free during the closed beta. We'll email you when your spot opens; founding spots go in the order people subscribe.
A few details
Before you join.
How often should I post?
Daily works best on Threads, but start with what you can keep. Many people begin with two or three slots a week and grow from there. You set the days and times; the studio helps you hold them.
What gets published automatically?
Only posts you explicitly schedule or add to your queue. Choose your own days and times; the app publishes those posts for you. No auto-replies, likes, follows or other growth tricks.
Do I share my Threads password?
No. You connect through Meta's official Threads login and can revoke access in Threads settings at any time.
Can I write threads and add media?
Yes. Write several posts as one thread, add images or video, and preview them before scheduling. Alt text, topic tags, polls and reply controls are included.
Is the AI editor a ghostwriter?
No. You write every post. When you ask, the editor reviews your first line, clarity and length, suggests one concrete edit, and asks questions to develop your idea. Tighten offers a shorter version. It suggests changes to what you wrote; it never writes a post from a topic. You accept or reject every change.
Why Threads only?
Focus. Threads is where a text-first personal brand grows right now, and one network done well beats three done halfway. Instagram is next; X and LinkedIn after that.
Do I need a card to start?
No. Your first 10 posts are free, for up to 30 days. If the studio earns its place, you subscribe then. The first 100 subscriptions keep the founding price for as long as they stay.
Where is my data stored?
In the European Union. We keep only what the product needs and delete it when you ask. Details are in the Privacy Policy, linked in the footer.
How do I get access?
Reserve a spot with your email. We invite people in small batches and send a sign-in link when their spot opens. Existing members can use Sign in above.